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Dogs Don't Smoke

Dogs Don't Smoke | UMHS Public Health | Re:Group
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basics
Industry: Public interest & Non-profit
Media:Outdoor
Published:2003
Market:United States
Style: Minimalism
descriptioncnen
Smoking Prevention Poster Series

Context


How to reach young people, ages 7 through 15 and send a strong anti-smoking message.

Philosophy/Solution


A series of in-school posters, that were concept tested in schools with the target audience. While two posters were produced, the one featured here was the overwhelming favorite.
credit
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awards
ADDY® Awards 2003
National Gold Award
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