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Bullying Jr.

Bullying Jr. | Burger King | David
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basics
Industry: Food
Media:Direct Market
Market:United States
Style: Minimalism
descriptioncnen
One of the biggest problems with bullying is that people don’t stand up to it. Burger King's live social experiment shows how more people would stand up for a bullied sandwich than a bullied child. Within days the Bullying Jr. experiment was shared over half a million times, earned over three billion impressions and over 100 million organic views. Today, Bullying Jr. is part of classroom curriculums worldwide.
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awards
D&AD 2018
Wood Pencil Creativity for Good
Advertising & Marketing Communications/Brand
D&AD 2018
Wood Pencil Media
Use of Retail
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