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Subjectif

basics
Industry: Alcoholic drinks
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Tell the jury about the typography.

The wine world has always told us what to think about a wine, long before we’ve ever had a chance to try it for ourselves. Ratings, reviews, price and varietal all influence how good we’re supposed to think a wine tastes. But what if we removed all these influences? What if we created wine where the only thing that matters is what you think? Introducing Subjectif from 13th Street Winery. A series of 12 varietals. Identically priced and uniquely packaged in a way that only reveals what you’re drinking after you’re done drinking it.The two-layered design is die-cut to ensure the typography reveals itself when the bottle is empty, and light passes through the glass. Eliminating the possibility of any external influences before you drink the wine. And leaving the only opinion that truly matters, your own.
credit
Brand:
Agency:
awards
Cannes Lions International Festival of Creativity 2019
Bronze Industry Craft
Packaging Design
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