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Chameleon

Chameleon | Mercedes-Benz | BBDO
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basics
Industry: Automotive & Services
Media:Outdoor
Market:Spain
Style: Minimalism
descriptioncnen
Buyers of smart vehicles can pinpoint the exact colour they want, as communicated with this campaign. Technology captured the colours of the people walking past the car dealership and transformed the colour of the car to match, just like a chameleon.
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D&AD 2018
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