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Touch the Rainbow

Download WEB 480×360 px HQ coming soon
basics
Industry: Confectionery & Snacks
Media:Cyber
Market:Canada
Style: Minimalism
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Production Company:
Producer:
Director:
Editing:
Music:
Sound Design:
Other credit:Digital Strategist: Zach Klein, BBDO Toronto, Toronto
Online Production: Lunch Inc/ Pixel Pusher, Lunch Inc/Pixel Pusher, Toronto
Visual Fx: James Andrews, AXYZ, Toronto
Visual Fx: Joel Saunders, AXYZ, Toronto
Colorist: Notch, Notch, Toronto
Visual Fx: Brodie McNeill, AXYZ, Toronto
Director of Marketing: Dan Alvo, Wrigley Canada, Toronto
Marketing Manager: Laura Amantea, Wrigley Canada, Toronto
Brand Manager: Thomas Tse, Wrigley Canada, Toronto
descriptioncnen
We invited people to see what happens when they touch the rainbow. To do that, we didn’t invent new touchscreen technology, or anything for that matter. We just asked people to touch their computer screens and watch as their finger played a starring role in five interactive online commercials. In the process we did manage to invent one thing: a completely new way to interact with an interactive medium.
awards
Clio Awards 2012
Gold Innovative Media
Clio Awards 2012
Bronze Content & Contact
D&AD 2012
Nomination Digital Advertising
Web Films
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
Grand FABulous
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
Grand FABulous Best Use of Media
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
Grand FABulous Confectionery & Snacks
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FABulous Award
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FABulous Award Best Use of Media
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FABulous Award Confectionery & Snacks
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FAB Award
Online Advertising
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FAB Award
Confectionery & Snacks
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FAB Award Best Use of Media
Online Advertising
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FAB Award Best Use of Media
Confectionery & Snacks
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FAB Award Confectionery & Snacks
Online Advertising
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FAB Award Confectionery & Snacks
Confectionery & Snacks
The One Show 2012
Silver Pencil Innovation in Advertising
Innovation in Advertising / Single or Campaign
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