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IKEA´s response to Balenciaga

IKEA´s response to Balenciaga | IKEA | Acne
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basics
Industry: Retail & Distribution
Media:Promotion & Event
Market:Sweden
Style: Minimalism
descriptioncnen
One unforgettable recent fashion moment was the 2017 debut of Balenciaga's Carry Shopper. Or to the person on the street: the Ikea bag. Ikea's response to the lookalike tote was instant. Its tongue-in-cheek advert shows both versions side by side, together with advice on how to identify the original from the 'copy.' The tactic scored 1.04 billion impressions and $10.8 million worth of earned media.
credit
Brand:
Agency:
Executive Creative Director:
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Copywriter:
Art Director:
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Production Company:
Other credit:Entrant Company: ACNE, Stockholm, Sweden
Advertising Agency: IKEA, Malmö, SWEDEN
Assignment Leader, Louice Alvarson, IKEA Creative Hub
Client, Simone Page, IKEA Creative Hub
Project Manager, Lovisa Friman Bendz, ACNE
awards
D&AD 2018
Wood Pencil Digital Marketing
Tactical Digital Marketing
D&AD 2018
Wood Pencil PR
Reactive Response
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