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Coincidence

Coincidence | EPA | BBDO
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basics
Industry: Education
Media:Design & Branding
Market:Brazil
Language:Spanish
Style: Minimalism
descriptioncnen
Brief Explanation:
Besides showing different elements from the field of exact sciences, the posters brought a provocative message: “Yes, there’s still time”, indicating it’s always possible to find the way out of this cold universe of numbers through art, with the courses offered by the School.
Describe the brief from the client:
Announce Escola Panamericana’s drawing and art courses to potential students.
Description of how you arrived at the final design:
Posters were developed having as the starting point different visual references from exact sciences: statistics, mathematic calculations, physics studies. A small detail present in each one of them was highlighted and magnified on the side, showing that it’s possible to see art even in cold numbers and graphics.
Indication of how successful the outcome was in the market:
The number of people looking for the courses offered by the School was very big. Besides, the posters alone generated many comments, since they resorted to exact-sciences elements to sell exactly the opposite, the option for the humanities area.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Advertiser's Supervisor:
awards
Cannes Lions International Festival of Creativity 2011
Bronze Design
Graphic Design & Design Crafts
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