NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Daddy

headlinecnen
You'll never be quite the same.
basics
Industry: House, Garden & Pets
Media:TV & Cinema
Published:Nov., 1999
Market:South Africa
Language:English
Style: Minimalism
descriptioncnen
A usual morning where a father is shaving with adouble edge shaver, he kisses his daugter before leaving and the daughter says "Goodbye daddy". Whereas, with a Bic morning, after shaving with a Bic Orange, and after kissing his daughter before leaving, his daugter says "Goodbye mummy""

Context


Africa has a great shaving market potential but currently this market is dominated by double egde razors. Communication and business objectives were to change consummer behaviour to make them buy disposal one piece razors.

Philosophy/Solution


Demonstrates the one piece product superiority in a very emotional and implicated way in order to make the consumer try and prefers the one piece product.
credit
Brand:
Agency:
Copywriter:
Art Director:
Production Company:
Director:
awards
Cannes Lions International Festival of Creativity 2000
Gold
Toiletries & Pharmaceuticals
Clio Awards 2000
Silver
Toiletries/Pharmaceuticals
EPICA (Europe's Premier Creative Awards) 2000
Winner (Gold)
Toiletries & Health Care
Mondial de la Pub des Pays Francophones 2000
Grand
TV
Mondial de la Pub des Pays Francophones 2000
Gold
Television - Cinema
Eurobest - The European Advertising Festival
Grand Prix
TV/Cinema
The Cresta Awards
Grand Prix
Consumer Advertising
Latest Updated
Loading...
Sponsor