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Knowledge is Bulletproof

Knowledge is Bulletproof | Soc Outreach | BBDO
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basics
Industry: Media & Publishing
Media:Design & Branding
Style: Minimalism
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EntrySummary
In 2012, three young girls were traveling in their school bus in Northern-Pakistan when a Taliban gunman boarded the bus and shot them at close range for their "crime" of wanting to go to school. The girl's names are Malala Yousufzai, Shazia Ramzan and Kainat Riaz. All three girls fought back their serious injuries and emerged as determined spokespersons for the right of girls to be educated. Tasked with telling their story, we collaborated with a renowned Pakistani writer, and designed a symbol with the ultimate message of resistance: a book that speaks of knowledge being more powerful than any bullet that might try to stop it. Introducing the world's first bulletproof novel: a book that tells the girls' stories on paper, but is binded with a cover made of bullet-resistant Kevlar-XP fiber. Sales proceeds of the limited-edition book will go towards funding schools for orphans of Taliban victims.
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Cannes Lions International Festival of Creativity 2018
Shortlist Print & Publishing
Publications for Good
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