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Paris

basics
Industry: Miscellaneous
Media:Radio
Market:South Africa
Style: Minimalism
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Account Manager:
Production Company:
Other credit:Entrant Company: GREY AFRICA, Johannesburg, South Africa
Production Manager, Astrid MacKenzie, Grey Advertising
descriptioncnen
BriefExplanation

An ironic voice and sad piano take a nostalgic journey back to 2007, highlighting the ten-year duration of Duracell Quantum batteries in storage. This charming and amusing look at past and current trends, events, politicians, celebrities and technology emphasise how much things change in ten years. But the one constant is a Duracell Quantum battery.
ScriptInEnglish

(Music: Over-the-top sentimental/nostalgic music)V/O:It was the year Tony Blair ceased to be number one, at number ten.When Paris went to the slammer, Lyndsay went to rehab, and the first iPhones went to the loving homes of early adopters.When you poked on Facebook and updated your status in the third person.Before hipsters were mainstream and only women wore buns.When Heelys were hot, and we still expected hover boards to actually, you know, hover. It was a time when Desperate Housewives was popular. And before 50 Shades was popular with desperate housewives.When the word “trending” wasn’t, Brexit sounded like a cereal and a drone was the sound your boring uncle made.Before Fit Bits, Angry Birds and True Beliebers. Before emo became lamo.It was the year the housing bubble went pop!It was 2007.Times change. Power doesn’t. Duracell Quantum batteries - guaranteed to last for ten years in storage.
awards
Cannes Lions International Festival of Creativity 2017
Gold Radio
Miscellaneous
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