NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Alfa Romeo Tap Race

Alfa Romeo Tap Race | Alfa Romeo | GTC
Download Download JPG | 3543x2360px
basics
Industry: Automotive & Services
Media:Cyber
Published:Sep., 2019
Language:English
Style: Minimalism
descriptioncnen
BRIEF - Alfa Romeo is born from the passion for racing, but only a small part of its Instagram followers have had a test drive. How can we convert that passion into real test drives?
IDEA - For the Italian GP, our Instagram stories became a racing game.
EXECUTION - The tapping mechanics allowed users to overtake, turn and avoid obstacles. After crossing the finish line, users were invited to book a real test drive with the car linked to the chosen driver (Stelvio for Kimi Raikkonen, Giulia for Antonio Giovinazzi).
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Production Company:
Producer:
Other credit:Social Media & Digital PR Director: Danielantonio Di Palma
Social Media Manager: Federica D'Andria, Ida Mazzuca
Community Manager: Francesco Tosini
Head Of Strategy: Gael Moscarà
Strategist: Valentina Lillo
Client Service Director: Efrem Maggi
Latest Updated
Loading...
Sponsor