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Blankets

Blankets | TBWA
Download Download JPG | 850x578px
basics
Industry: Public interest & Non-profit
Media:Ambient & Interactive
Market:Brazil
Style: Minimalism
descriptioncnen
It's a tradition in Brazil for every company to run the Warm Winter Campaign among its employees. All of the funds that would be used to acquire printed media for the SBT 2008 Warm Winter Campaign was spent on pullovers, blankets, hats and scarves that will be donated at the end of the campaign. These articles replaced the traditional printed media instruments. The posters turned into pullovers. The blankets into the campaign collecting recipients. Hats turned into bathroom medias and the scarves into direct mails.
credit
Agency:
Creative Director:
Copywriter:
Art Director:
Photography:
Other credit:Graphic Production: Marcos Pedra Film Coordinator: Francisco Brandão
Account Team: Ricardo Forli, Rodrigo Bochicchio, Felipe
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