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FREE THE FORCED!

basics
Industry: Public interest & Non-profit
Media:Cyber
Market:Germany
Style: Minimalism
descriptioncnen
Brief Explanation
On a bridge full of “love padlocks” we put up 3,500 padlocks representing women trapped in a forced marriage. By scanning the QR code on a lock people donated via their mobile phones on our mobile site and received a number code to open the lock – and to symbolically free a woman. To help spread the word about the victims of forced marriage, several social media functions were included and in just three days more than 570,000 unique visitors talked about Free the Forced and shared pictures of the bridge on Facebook, Twitter, Instagram and Flickr.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Producer:
Other credit:Head Of Design: Arnab Biswas
Creative Concepter: Fernanda Roedel
Creative Specialist: Moritz Gillrath
President: Volker Selle
Social Media Director: Katharina Fahnl
Project Manager Digital: Maximilian Ofer
Project Manager: Roman Laufer
Event Manager: Dunja Habib
Project Manager: Suzane Papac
Senior Screen Designer: Peter Kirsch
awards
D&AD 2014
In-Book Mobile Marketing
Integrated Mobile Campaigns
Cannes Lions International Festival of Creativity 2013
Gold Mobile
Charities, Not for Profit and Public Information
Cannes Lions International Festival of Creativity 2013
Silver Mobile
BEST INTEGRATED CAMPAIGN LED BY MOBILE
Cannes Lions International Festival of Creativity 2013
Bronze Media
Charities, Public Health & Safety, Public Awareness Messages
Cannes Lions International Festival of Creativity 2013
Bronze PR
Charity and Not for Profit
Cannes Lions International Festival of Creativity 2013
Bronze PR
Best Use of Live Events and/or Stunts
Cannes Lions International Festival of Creativity 2013
Bronze PR
Best Use of Media Relations
London International Advertising Awards 2013
Silver Digital
Public Service/Social Welfare
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