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Audi - Parking Lot

basics
Industry: Automotive & Services
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
EntrySummary
There are three elements of cultural context to explore to better understand Parking Lot: The first is the saccharine holiday ad. This is the ad that many marketers aim to create each year, attempting to stir up feelings of joy, belonging, and family. We didn’t want to make that spot. The second is the “it gift.” The exclusivity of this gift is often what builds children's excitement. Each year this is the gift that every child wants and every parent dreads searching for. The third element of cultural context is the stereotypical parking lot of the American mall during the holidays. This is a 6-story structure packed to the brim with screeching vehicles and crippling anxiety. This was where we found our opportunity.
BriefExplanation
A holiday trip to the mall escalates into a full-blown car race between two determined, Audi Sport driving fathers in search of a single, elusive parking space.
credit
Brand:
Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Film
Online > Automotive
The One Show 2018
Merit Film
Online Films & Video / Long Form - Single
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