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The Puck

The Puck | ADIABC - Diabetes Association | Grey
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basics
Industry: Beauty & Health
Media:Design & Branding
Style: Minimalism
descriptioncnen
Write a short summary of what happens in the digital or ambient execution or campaign.

The Puck is a non-invasive glucose detection tool that determines if a man may be diabetic or pre-diabetic. In its prototype stage, it has been installed in four locations throughout Brazil and Canada. Although the technology within The Puck is complex, the idea behind it is simple. Once a man urinates on the device, it will accurately measure the amount of glucose in the urine. Depending on the result, The Puck will turn one of two colours: green if glucose levels are within the threshold, and red if glucose levels are high. If red, the user will be directed to visit his doctor. With this simple, real-time, effective messaging, men who are most at-risk will have an opportunity to get ahead of diabetes before it is too late. Raising awareness for an important issue and potentially saving men from a lifetime of complications including blindness, amputation and death.

Cultural/Context information for the jury

Diabetes is a silent killer. Of the more than 113 000 deaths caused by diabetes in Brazil each year, half of the deceased were unaware of their diabetic condition. That’s why it’s critical that diabetes is detected at an early stage so preventative measures can be taken. The Puck has been installed in four urinals through Brazil and Canada during its prototype stage. Previously men would only become aware of the problem once symptoms became significant and they were forced to see their doctor. The Puck is able to non-invasively detect signs of diabetes at their earliest stages and help ease the strain long-term complications can have on the healthcare system. Once internationally launched, The Puck will give a real-time diagnosis of diabetes to millions of potentially diabetic men.
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awards
Cannes Lions International Festival of Creativity 2019
Shortlist Outdoor
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