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Reimagine Zahra's World

Industry: Public interest & Non-profit
Media:Promotion & Event
Market:United Arab Emirates
Style: Minimalism

The refugee crisis is in its seventh year. With media constantly showing pictures of derelict refugees, people have become de-sensitised to their plight. The public is unable to imagine a better world for the refugees*.This makes it extremely difficult for aid organisations to raise funds. Amidst this donor apathy, UNHCR needed to raise money for its Winter Assistance campaign to provide aid and core relief funds to refugee families. *A study conducted by Brad J. Bushman of the University of Michigan and Amsterdam, and Craig A. Anderson of Iowa State University, aimed to prove that “exposure to violent media reduces aid offered to people in pain.”
Production Company:
D&AD 2018
Wood Pencil Media
Use of Interaction
The One Show 2018
Merit Branded Entertainment
User-Generated Content
The One Show 2018
Merit Social Media
Social Engagement / User-Generated Content
The One Show 2018
Merit Social Media
Social Engagement / Community Building
Cannes Lions International Festival of Creativity 2017
Shortlist Promo & Activation
Co-Creation & User Generated Content
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