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Chameleon

basics
Industry: Automotive & Services
Media:Outdoor
Market:Spain
Style: Minimalism
descriptioncnen
Buyers of smart vehicles can pinpoint the exact colour they want, as communicated with this campaign. Technology captured the colours of the people walking past the car dealership and transformed the colour of the car to match, just like a chameleon.
credit
Brand:
Agency:
awards
D&AD 2018
Wood Pencil Experiential
In-Store
The One Show 2018
Merit Design
Innovation in Design / Experiential / Environmental
The One Show 2018
Merit Interactive
Experiential / Digital Installations
The One Show 2018
Merit Print & Outdoor
Craft / Use of Digital Technology - Single or Campaign
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