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DUMB WAYS TO DIE

DUMB WAYS TO DIE | Metro Trains | McCann Erickson
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basics
Industry: Transport & Tourism
Media:Cyber
Market:Australia
Language:English
Style: Minimalism
descriptioncnen
Brief Explanation
Dumb Ways to Die turned a message that people needed to hear, into a message that people wanted to hear.

This animated music video is the most successful PSA of all time and now the 3rd most viral ad of all time with views exceeding 44 million. Total social media shares of the animated music video now exceed 3.2 million.

Importantly, Metro have experienced a 21% reduction in accidents and deaths in key accident areas compared to the same times the previous year.
credit
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awards
Cannes Lions International Festival of Creativity 2013
Gold Titanium & Integrated
Best Video
Latest Updated
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