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Signatures

headlinecnen
Your signature is more powerful than you think.
basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Published:Apr. 27, 2007
Market:France
Language:English
Style: Minimalism
descriptioncnen
The « Signatures » campaign was originally made for the French marke »t to raise Amnesty International’s profile on a local level and to raise people’s awareness of the iwde range of activiteis that it supports.
Customer insight revealed that the French did not feel connected to ‘amnesty International’ because they perceived it as only handling international human rights issues such as arbitrary imprisonment, torture, violence against women and child soldiers. These issues seemed very remote from the day-to-day lives of most French men and women, so much so, that they often commented ”But what can I do to make a difference?”
The answer was simple “Your Signature is more Powerful than you Think!” Everyone at any level ahs the power to make a difference.
By signing up to some of the Human Rights issues that Amnesty International supports and defentddsyou can help change or even save a life. The campaign spurred interest and raised people’s awareness of the issues that Amnesty International is involved with, locally and abroad.
The graphically simple yet clever creative work matched the powerful message of “Your Signature if more Powerful than you Think!”
With little or no communications budget the campaign touched the hearts of thousands in France and very quickly became adopted by international audiences, receiving unprecedented free media coverage.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Production Company:
Director:
Other credit:Account Director Guillaume Allilaire
Account Executive Anne Vincent
Sound Design Company Sync
TV Producer Maxime Boiron
Brand Manager Marie-Claire Thirion
awards
ACT Responsible - Advertising Community Together 2008
1st Dove
Film
International ANDY Awards 2008
Gold
Animation
The Art Directors Club Annual Awards 2008
Silver
Public Service/ Non-Profit
The Art Directors Club Annual Awards 2008
Silver
Animation
The Art Directors Club Annual Awards 2008
Silver
Televisoin Music/Sound Design
The IAA Socially Responsible Communications (SRC) Award 2008
Grand Prix
EACA Care Awards 2008
Grand Prix
EACA Care Awards 2008
Winner
Non-profit Organisations and Non-governmental Bodies
Prix de la Campagne Citoyenne 2008
Grand Prix
Prix de la Campagne Citoyenne 2008
Winner
Associations and NGOs
Cannes Lions International Festival of Creativity 2007
Gold
Public Awareness Messages
EPICA (Europe's Premier Creative Awards) 2007
Winner (Gold)
Consumer Services / Public Interest
Eurobest - The European Advertising Festival 2007
Silver
Public Awareness Messages
Meribel Ad Festival - Central Europe Cristal Awards 2007
Cristal
France: NGOs/Charities/Aid Organization
Grand Prix de la Communication Solidaire 2007
Grand Prix
Grand Prix de la Communication Solidaire 2007
1st Prize
TV
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