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Scary Clown Night

basics
Industry: Catering industry
Media:Promotion & Event
Market:Spain
Style: Minimalism
descriptioncnen
EntrySummary
Thanks to pop culture and an extra dose of nostalgia the remake of the movie It was one of the most commented topics on internet in 2017 worldwide. The movie hit the theaters just in time to inspire people in their Halloween costumes. So, after 5 years of the popularity of zombies, ghosts and vampires, Google Trends showed that clowns where emerging as the 3rd most popular scary costume in 2017. That was a once in a lifetime opportunity for a brand that has a clown as its rival's mascot.
BriefExplanation
In the past Halloween we invited our customers to trick & treat in our restaurants. During one night we gave away a burger to everyone that came dressed as a clown. People joined this epic prank in reference to our main competitor's mascot, got dress to impress and crowded our restaurants during Halloween night all over the world.
credit
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Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2019
Silver Creative Effectiveness
Multi-market Creative Effectiveness
Cannes Lions International Festival of Creativity 2018
Gold Brand Experience & Activation
Sectors > Retail
Cannes Lions International Festival of Creativity 2018
Gold Direct
Excellence > Acquisition & Retention
Cannes Lions International Festival of Creativity 2018
Gold Outdoor
Ambient > Interactive Experiences
Cannes Lions International Festival of Creativity 2018
Bronze Direct
Channels > Use of Ambient Media: Large Scale
Cannes Lions International Festival of Creativity 2018
Bronze Direct
Experience Design
Cannes Lions International Festival of Creativity 2018
Shortlist Titanium
Titanium
Clio Awards 2018
Gold Events/Experiential
Guerrilla
Clio Awards 2018
Gold Integrated Campaign
Clio Awards 2018
Gold Out of Home
Other
Clio Awards 2018
Silver Direct
Other
Clio Awards 2018
Silver Public Relations
Special Event
D&AD 2018
Graphite Pencil Integrated
Earned Media/Large Business (over 500 employees)
D&AD 2018
Wood Pencil Media
Use of Events
The One Show 2018
Gold Pencil Cross-Platform
Experiential / Events & Competitions
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