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Industry: Transport & Tourism
Media:TV & Cinema
Style: Minimalism
Write a short summary of what happens in the film

The film shows the everyday lives of a group of young people in their 20s. The music is the song: “Yesterday when I was young” by Charles Aznavour, giving the film a certain poetry and timelessness.

We follow 3 friends and watch them being carefree, happy and highly ingenious when it comes to doing or paying less. We see them hacking life in many different and funny ways.

At the end a super appears: You're 20. Make the most of it. Great train deals all over France.

Cultural/Context information for the jury

OuiGo is the French low-cost high-speed train service. They have great deals for people in their twenties, offering them the possibility of travelling around France. Twentysomethings always want to spend less but live more.

In France, one very famous singer sang about this youth and its attitude to life: Charles Aznavour. He passed away at the end of 2018. We wanted to pay tribute to this French music legend and encourage young people, who he loved to sing about, to travel and live by taking advantage of the great deals on offer from OuiGo.
Cannes Lions International Festival of Creativity 2019
Bronze Film
Cannes Lions International Festival of Creativity 2019
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Viral Film
Cannes Lions International Festival of Creativity 2019
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Social Behaviour & Cultural Insight
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