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basics
Industry: Catering industry
Media:Design & Branding
Market:Canada
Style: Minimalism
descriptioncnen
Translation
On your left.
EntrySummary
McDonald’s is one of the most recognizable and consistent brands in the world. But everywhere you go, from major cities to small towns, you’ll find signs directing you to the nearest McDonald’s that are surprisingly inconsistent. Our objective was to unify the design of these signs to be used anywhere.
credit
Brand:
Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2018
Bronze Direct
Art Direction / Design
Cannes Lions International Festival of Creativity 2018
Bronze Industry Craft
Art Direction > Outdoor
The One Show 2018
Gold Pencil Design
Experiential / Environmental / Wayfinding
The One Show 2018
Gold Pencil Print & Outdoor
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The One Show 2018
Silver Pencil Design
Experiential / Environmental / Ambient Media - Series
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