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Stop the Horror

Stop the Horror | Go Gentle Australia | Cummins & Partners
Download Download JPG | 3000x1688px
basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Market:Australia
Style: Minimalism
descriptioncnen
This six-minute 'horror' film is actually based on the true story of a terminally ill man. It was so distressing that it featured a 'STOP THE HORROR' button so viewers could escape. Most lasted less than three minutes before hitting the button, which took them to a landing page that connected the viewer to politicians voting on an assisted dying bill.
credit
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Other credit:Entrant Company: CUMMINS & PARTNERS, Sydney, Australia
Media Agency: CUMMINS & PARTNERS, Sydney, AUSTRALIA
Additional Company: GO GENTLE AUSTRALIA, St Leonards, AUSTRALIA
Chief Strategy Officer, Adam Ferrier, Cummins&Partners Sydney
Executive Producer, Bill Doig, Cummins&Partners Sydney
Executive Digital Producer, Gemma Heyes, Cummins&Partners Sydney
Director of Digital, Tony Chilvers, Cummins&Partners Sydney
Creative Technologist, Andrew Rovenko, Cummins&Partners Sydney
Digital Designer, Tassio Guichard, Cummins&Partners Sydney
Executive Producer, Cameron Gray, THE POOL COLLECTIVE
Colourist, Ben Eagleton, THE POOL COLLECTIVE
Composer, Ramesh Sathiah, Song Zu
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