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Presentation Video

basics
Industry: Public interest & Non-profit
Media:Cyber
Market:Austria
Language:English
Style: Minimalism
descriptioncnen
Co2 – the climate killer. In 2007, no other topic has dominated environmetal policy more. For good reason: According to the most recent climate models, global temperature will rise by 3.5 degrees Celsius within the near future – meaning the end to many ecosystems. For years, Greenpeace has been fighting against this threat. We came to their aid – with a simple idea, which can be spread easily and economically (cost-efficient) across the internet: a free screensaver, which can be installed on every computer. As soon as the screensaver kicks in (comes on), a familiar image appears on the monitor: colorful, tropical fish swimming in the ocean. But when the user returns to his computer after a few minutes, he will find a completetely different sight... ...Finally our message appears: „Turning off your computer saves a lot more than just energy.“ By doing so, we achieved to make the medium itself to be the message.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Other credit:Account Director Christin Herrnberger
Graphic Designer Marion Schlipfinger
Animation/Illustrator Robert Wimberger
awards
The IAA Socially Responsible Communications (SRC) Award 2008
Bronze
Digital
Latest Updated
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