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Leap & Save Like Shay

headlinecnen
Leap & Save Like Shay
basics
Industry: Professional & Public services
Media:TV & Cinema
Published:Nov., 2018
Market:Ireland
Language:English
Style: Minimalism
descriptioncnen
Dublin Bus & Rothco | Accenture Interactive are delighted to be 'Given' you their new campaign with Ireland's greatest saver Shay Given.

Dublin Bus has always been committed to ensuring that their customers get the best value for money on their services. Unfortunately, proper use of their greatest savings tool, the Leap Card, can be quite confusing.

So, to educate the people of Dublin on the many ways they can use their Leap Card to save money, Dublin Bus teamed up with Ireland’s greatest saver, former Ireland International goalkeeper Shay Given.
Leap & Save Like Shay goes behind-the-scenes to show Shay reluctantly signing up to this pun-filled campaign, all thanks to his hapless agent, Marty Kelly (Matt Green). But with every bad pun or comical costume, there’s a very clear takeout – use your Leap Card & you can Save (at least 20% on all your Dublin Bus journeys) Like Shay.
credit
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Agency:
Executive Creative Director:
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Other credit:Head of Production: Margaret Levingstone
Head of Marketing: Jill Byrne
Project Director: Claire O'Doherty
Executive Producer: Jessica Derby
Agency Producer: Laura Cahill
Strategy: Darius Pasalar
Social Media Manager: Eadaoin Coyle
Finished Art: Gerard Sexton, Michael Hughes
Technical Director: Michael Keegan
Digital Strategist: Kathleen Heely
In-house Content Creator: Paul Power
Web Design and Development: Niall Eccles
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