NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Friendshit

Friendshit | KASIKORNBANK | Greynj United
Download Download JPG | 2048x1452px
basics
Industry: Financial & Legal services
Media:TV & Cinema
Market:Thailand
Style: Minimalism
descriptioncnen
Synopsis
K PLUS is the most downloaded mobile banking application in Thailand. It is already a mainstream that even through using top influencers in the country wouldn’t trigger more people to download it. So the question is what can we do to make those who haven’t used K PLUS use it?
Strategy
We use the common insight that people feel uncomfortable and awkward when we first meet new people or enter into a new society especially Thai people. So, using K PLUS app will give us something to talk about because it is the app that everyone knows and uses making it relatable. Moreover, apart from helping people with finance, K PLUS also helps them to socialize and plus friendship with others.
Relevancy
This is a branded short film telling an extraordinary story of absolutely ordinary people. The film was packed with Thailand’s trendiest pop culture everybody enjoyed at the time.
Outcome
People adored the main characters so much that they copied their fashion, the way they talked and even their hairstyle. The actresses were contacted for a deal for a facial cream brand’s online promotion. People tagged their friends who shared the same character in the comment section, they also went out to create their own parodies and memes, and even change their profile picture using pictures from the clip. After 3 hours this film was released it hit the first million views, the number has now raised to 53 million and still climbing. The comment section was flooded with people saying how much they loved the film and the brand.
Execution
Thai people love watching movies, especially in a form of online entertainment. So, we asked the director of this film to make it a highly entertaining short film with the length of 5.30 minutes and then released it through Thai’s most favorite online channels; Facebook and YouTube.
CampaignDescription
We believe everyone can be an influencer so we tell a story through ordinary people but with all the trendiest pop culture around the country packed in the film. It’s a story about a girl who has absolutely no idea how to talk to people but K PLUS app is here for the rescue. As the film became in overnight buzz, it has turn the ordinary people into instant superstars.
credit
Brand:
Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Entertainment
Talent: Film, Series & Audio
Latest Updated
Loading...
Sponsor