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Pole position

Pole position | Mini | FCB
Download Download JPG | 1600x1100px
basics
Industry: Automotive & Services
Media:Ambient & Interactive
Market:Switzerland
Style: Minimalism
descriptioncnen
During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Other credit:Consulting: Rolf Jeger, Martin Gonzenbach, Nina Marti
Images and Retouching: Ansichtsache
Promotion: Spool
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