NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

One Guy, Two Girls

headlinecnen
Small Space Solutions
basics
Industry: Retail & Distribution
Media:TV & Cinema
Published:Oct. 10, 2002
Market:France
Language:French
Style: Minimalism
descriptioncnen
True to IKEA's professional roots as a manufacturer providing rational solutions for every one, including those who don't have a lot of money, the 4 films present the whole offer and the claim: "Small space solutions": modular furniture that folds, stacks, retracts, etc.

Context


IKEA continues to fit into everyday life by positionning itself as the home-making brand best adapted to today's way of life.

Philosophy/Solution


Having urged us to PUT IT AWAY, IKEA now springs yet another surprise with a very striking question: TOO MUCH FURNITURE? It naturally has the answer: "IKEA: Small space solutions.
An increasingly large number of people have an increasingly small space in which to live. Not a day goes by without someone saying: "I've not got enough room. There's too much furniture in here". When your home is small, you have to be organised. IKEA encourages people to change, but also respects their heritage and their cultural traditions.
A new series of 4 TV Films poses the vital question: TOO MUCH FURNITURE?
The film highlights an ongoing concern with humour and complicity.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Advertiser's Supervisor:
Account Manager:
Production Company:
Director:
Post Production:
Other credit:Strategic Planner Luc Basier
Agency Producer Sam Fontaine, Marie Massis
Recording Studio Chez Jean
awards
Cannes Lions International Festival of Creativity 2003
Shortlist
Retail Stores & Rental Companies
Clio Awards 2003
Bronze
Product/Service: Retail Stores
Latest Updated
Loading...
Sponsor