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IKEA Pee Ad

IKEA Pee Ad | IKEA | Åkestam Holst
Download Download JPG | 3000x2400px
basics
Industry: House, Garden & Pets
Media:Print
Market:Sweden
Language:English
Style: Minimalism
descriptioncnen
Translation
Peeing on this ad may change your life This ad is also a pregnancy test. Pee on the marked area and wait a moment. If you are expecting, you will get a surprise right here in the ad. 995:– SUNDVIK crib, black-brown Pee here: WHERE LIFE HAPPENS Legal: IKEA or anyone else involved in this promotion can not guarantee that this ad serves as a reliable pregnancy test. Always consult a doctor for questions about pregnancy. The price applies to IKEA FAMILY members. January 3, 2017 or as long as the stock is sufficient.
EntrySummary
Starting a family is the start of a new life stage, where IKEA becomes super relevant. We wanted to stay true to life (Where Life Happens) and break some cultural advertising taboos by focusing on the moment you discover your family is about to become bigger – essentially, when you pee on a stick. But what if the thing you peed on didn’t have to be conventional pregnancy test, but an ad?
credit
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Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2018
Gold Print & Publishing
Sectors > Retail
Cannes Lions International Festival of Creativity 2018
Gold Print & Publishing
Innovative Use of Print
Cannes Lions International Festival of Creativity 2018
Bronze Media
Channels > Use of Print / Outdoor
Cannes Lions International Festival of Creativity 2018
Shortlist Brand Experience & Activation
Sectors > Consumer Durables
Cannes Lions International Festival of Creativity 2018
Shortlist Brand Experience & Activation
Retail Promotions & Competitions
Cannes Lions International Festival of Creativity 2018
Shortlist Direct
Excellence > Low Budget / High Impact Campaign
Cannes Lions International Festival of Creativity 2018
Shortlist Direct
Excellence > Single Country Campaign
Cannes Lions International Festival of Creativity 2018
Shortlist Media
Sectors > Retail
Clio Awards 2018
Grand Print
Clio Awards 2018
Gold Direct
Print/Mail
D&AD 2018
Graphite Pencil Direct
Direct Response/Press & Poster
D&AD 2018
Graphite Pencil PR
Creative Use of Media
D&AD 2018
Wood Pencil Press Advertising
Press Advertising (National)
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