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The Humanium Metal Initiative

basics
Industry: Public interest & Non-profit
Media:Design & Branding
Market:Sweden
Style: Minimalism
descriptioncnen
There are hundreds of millions of illegal firearms in the world. Every minute someone is shot. Armed violence is a global epidemic that hits developing countries especially hard.
Humanium Metal is a new commodity, recycled from weapons destruction programs and made available for commercial production.
By using Humanium in their production, brands, artists and designers can help the world become a more peaceful place. Because with every Humanium product sold, new funds are generated to help support the victims, expand weapons destruction programs and rebuild conflict-torn societies.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Design:
Planner:
Producer:
Other credit:Client Director: Anders Ullstrand, Jacob Odqvist
Developer: Alex Picha, Alexander Svensson
Cristoffer Overgaard: Kalle Peterz, Peter Norbeck
CTO: Daniel Skantze
PR: Digge Zetterberg, Ida Persson
Creative: Johan Ohrn, Karl Sundin, Kenna Magnusson, Marten Magnusson
Non-Governmental Organisation: IM Swedish Development Partner
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Sustainable Development Goals
Peace, Justice and Strong Institutions
Cannes Lions International Festival of Creativity 2018
Shortlist Sustainable Development Goals
Decent Work and Economic Growth
The One Show 2018
Silver Pencil Direct Marketing
Guerrilla Marketing
The One Show 2018
Bronze Pencil Direct Marketing
Innovation in Direct
The One Show 2018
Merit Cross-Platform
Innovation in Cross-Platform / Integrated Branding
The One Show 2018
Merit Intellectual Property
Physical Product
Cannes Lions International Festival of Creativity 2017
Grand Prix Innovation
Applied Innovation
Cannes Lions International Festival of Creativity 2017
Shortlist Direct
Corporate Social Responsibility
Cannes Lions International Festival of Creativity 2017
Shortlist Direct
Use of Ambient Media: Small Scale
Cannes Lions International Festival of Creativity 2017
Shortlist Promo & Activation
Corporate Social Responsibility
D&AD 2017
Yellow Pencil Creativity for Good
Product Design
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