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BVG x adidas – The ticket-shoe

basics
Industry: Transport & Tourism
Media:Promotion & Event
Market:Germany
Style: Minimalism
credit
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descriptioncnen
To shift young Berliners' perceptions of transport system BVG, it won the respect of the hottest underground brand, adidas. A limited edition BVG x Adidas Originals EQT Berlin sneaker was launched, with stores decked in the former's iconic camouflage pattern, salespeople kitted out in BVG gear, and windows painted to resemble train carriages. A special music track called BVG – adidas was also created for the campaign. Having sold out immediately, the sneakers were resold for up to €3,500 online.
awards
Cannes Lions International Festival of Creativity 2018
Gold Direct
Sectors > Travel
Cannes Lions International Festival of Creativity 2018
Bronze Direct
Excellence > Launch / Re-launch
Cannes Lions International Festival of Creativity 2018
Bronze Product Design
Bespoke Items & Designed Objects
Clio Awards 2018
Silver Partnerships & Collaborations
Clio Awards 2018
Bronze Brand Design
Direct Marketing
D&AD 2018
Graphite Pencil Branding
Brand Experience & Environments
D&AD 2018
Graphite Pencil Experiential
Tech Led
D&AD 2018
Graphite Pencil PR
In-Market Campaign
The One Show 2018
Merit Intellectual Property
Physical Product
The One Show 2018
Merit Public Relations
Media Relations
The One Show 2018
Merit Public Relations
Innovation in Public Relations
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