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Selection of Poophemisims

basics
Industry: Beauty & Health
Media:Radio
Market:South Africa
Style: Minimalism
descriptioncnen
EntrySummary

“Poophemisms” are a play on euphemisms, which use mild or roundabout expressions to refer to something considered too unpleasant or embarrassing to mention directly.
BriefExplanation

Constipation is embarrassing, no one wants to refer to it directly, and yet it is a common ailment many suffer from. How can Gui Ling Yuan Fang Herbal Tea, which specialises in products that relieve occasional constipation, make the topic less awkward?Enter Poophemisms. A series of humorous, whimsical phrases that refer to the problem of constipation in an indirect, tongue-in-cheek way – thereby making light of an awkward topic. Each radio spot features a well-spoken, elderly gent reading out a series of ‘poophemisms’ which humorously indirectly refer to constipation, thereby making light of a normally awkward topic.
ScriptInEnglish

V/O: Gui Ling Yuan Fang Tea, an effective relief from occasional constipation presents a selection of “poophemisms”. (MUSIC begins)V/O: When the delirious donkey gets caught in the quicksand. V/O: When the headstrong daredevil hits bumper to bumper traffic. V/O: When they shy hippo has a particularly bad fat day. V/O: When the chunky pineapple finds itself in an awkward predicament. V/O: When the swollen ape gets a severe case of stage fright. (MUSIC stops)V/O: Gui Ling Yuan Fang Tea. We take care of the unmentionable.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Other credit:Entrant Company: Y&R SOUTH AFRICA, Cape Town, South Africa
Additional Company: Y&R, Hong Kong, HONG KONG
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Health & Wellness
Nutraceuticals
Cannes Lions International Festival of Creativity 2017
Shortlist Radio
Casting & Performance
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