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Farhad

Farhad | Alzheimer Forschung Initiative | BBDO
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headlinecnen
Piece by piece alzheimer's takes away the memory. Help to win the fight.
basics
Industry: Public interest & Non-profit
Media:Print
Market:Germany
Style: Minimalism
descriptioncnen
As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Art Buyer:
Post Production:
Other credit:Creative Managing Director: Kristoffer Heilemann
Jigsaw Idea: Alma Haser
awards
Cannes Lions International Festival of Creativity 2018
Silver Industry Craft
Art Direction > Print & Publishing
Cannes Lions International Festival of Creativity 2018
Bronze Industry Craft
Art Direction > Outdoor
Cannes Lions International Festival of Creativity 2018
Shortlist Industry Craft
Photography > Print & Publishing
Cannes Lions International Festival of Creativity 2018
Shortlist Industry Craft
Photography > Outdoor
Cannes Lions International Festival of Creativity 2018
Shortlist Print & Publishing
Sectors > Not-for-profit / Charity
Clio Awards 2018
Silver Out of Home
Poster
Clio Awards 2018
Silver Print
Clio Awards 2018
Silver Print & Out of Home Technique
Art Direction
Clio Awards 2018
Bronze Brand Design
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