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Ikea Bigger Storage Ideas

Ikea Bigger Storage Ideas | IKEA | Ogilvy
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basics
Industry: Retail & Distribution
Media:Outdoor
Market:Germany
Style: Minimalism
descriptioncnen
Context


Germany's flats and apartments are full of them: messy corners. That's why the world famous home furnishings chain store IKEA offers boxes and drawers in all shapes and sizes. IKEA Frankfurt asked us to promote their storage solutions downtown in the city to generate
1. attention
2. response (via postcards)
3. traffic to the stores
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Typographer:
Art Buyer:
Account Supervisor:
Advertiser's Supervisor:
awards
Clio Awards 2009
Silver
Home Furnishings/Appliances
D&AD 2009
Yellow Pencil
Graphic Design/Environmental Graphics
New York Festival International Advertising Awards 2009
Gold
Ambient
New York Festival International Advertising Awards 2009
Gold
Best Use of Medium/Billboards
New York Festival International Advertising Awards 2009
Gold
Home Appliances/Furnishings
New York Festival International Advertising Awards 2009
Silver
Art Direction
The Art Directors Club Annual Awards 2009
Gold
Collateral Advertising: Guerilla/Unconventional
The Art Directors Club Annual Awards 2009
Gold
Environmental Design: Environment (Retail, Restaurant, Office, Outdoor, Vehicle)
Cannes Lions International Festival of Creativity 2008
Bronze
Ambient: Special Build
Cannes Lions International Festival of Creativity 2008
Bronze
Environmental Design: Semi-Permanent
Eurobest - The European Advertising Festival 2008
Gold
Environmental Design
Eurobest - The European Advertising Festival 2008
Silver
Other Consumer Products (including Durable Goods)
Eurobest - The European Advertising Festival 2008
Silver
Ambient: Special Build
Eurobest - The European Advertising Festival 2008
Bronze
Event & Field Marketing
Eurobest - The European Advertising Festival 2008
Bronze
Other Consumer Products (including Durable Goods)
Eurobest - The European Advertising Festival 2008
Bronze
Alternative Media
Meribel Ad Festival - Central Europe Cristal Awards 2008
Cristal
Europe: Ambient
The Cresta Awards 2008
Winner
Poster
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