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Get back to the table

basics
Industry: House, Garden & Pets
Media:TV & Cinema
Market:France
Language:French
Style: Minimalism
descriptioncnen
IKEA developed a new revolutionary product:
The Grandmother’s hands. Here the video going viral in Italy.

Built up like a kickstarter-video, advertising agency AUGE HEADQUARTER, developed a crazy idea based on a new/fake IKEA product: The Granny’s hands.

In the video you understand how the product will be able of connecting neurologically to the person who wears it and, and how eventually you would see transferred the qualities of speed, skill and accuracy in any culinary preparation.

For everyone, a new chance in the kitchen. In the meantime, the opportunity for IKEA to talk about the actual range of tools in a unexpected way.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Planner:
Production Company:
Director:
Other credit:President: Georges Mohammed-Cherif
Vice-President: Thomas Granger
Associate Director: Julien Levilain
TV Production : Vanessa Barbel
Communication and P.R. Managers : Amélie Juillet, Clara Bascoul-Gauthier, Marine Nedjam
Sound Production : Schmooze
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