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Meaningful Meanings

basics
Industry: Beauty & Health
Media:Cyber
Style: Minimalism
descriptioncnen
EntrySummary
Since President Donald Trump was running for president, he said plenty of harmful things to Mexican people. Encouraging racism and hate, especially from the United States to Mexico. Once he got elected, he began taking actions about all the things he said about Mexico and their people. New immigration laws were implemented, he is constantly talking about the idea of building a wall between them, he denied education to many boys and girls by denying DACA and 20,000 teachers were deported, among many others. This issue came to the point where actual Mexican President Enrique Peña Nieto broadcasted a message nationally to President Trump demanding respect to all Mexican people on April 5th, 2018.
BriefExplanation
In this film, we see an experiment carried out across several search engines. Google in particular. In doing so, we discovered a harsh reality: When searching direct translations of a single word in Spanish and English, the results returned are strikingly different. Google Image Search works by showing the most popular results to the words given, that's why is a good way to analyze how a country, filtering it by language, can have a completely different perception of a specific group of people, culture or anything in general. The meaning of this idea is to show the world how racism, prejudices, hate speeches, can affect the perspective of a whole country, changing the meanings of words that should be changed. And inviting all Mexicans, but especially the ones that are looking for new life opportunities, to join Omnilife, where their integrity will never be harmed.
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Film
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