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Response Campaign

Download WEB 480×270 px HQ coming soon
basics
Industry: Beauty & Health
Media:Cyber
Market:United States
Language:English
Style: Minimalism
credit
Brand:
Agency:
Executive Creative Director:
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Other credit:Arrangement: Lime Studios
Ep: Sue Troyan
Special Effects / VFX: The Mill

Programmer: Trent Johnson, John Cohoon
descriptioncnen
'The Man Your Man Could Smell Like' made a big splash in early 2010, but we wanted to use that success to have a more direct, engaging conversation with fans. The result was the 'Response' campaign, an experiment in real-time branding in which the Old Spice Guy personally responded to fans online. Over 186 messages were created in just over two-and-a-half days of production; the work went on to record more than 65 millions views, making it one of the fastest growing and most popular online campaigns in history.
awards
D&AD 2011
Yellow Pencil Digital Advertising
Digital Solutions & Use of Social Media
D&AD 2011
Yellow Pencil Writing for Advertising
Writing for Film Advertising
D&AD 2011
Nomination Digital Advertising
Web Films
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