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First Aperture

basics
Industry: Media & Publishing
Media:Cyber
Style: Minimalism
descriptioncnen
“First Aperture” – the first pop DJ produced entirely from Getty Images content – releases debut single from self-titled LP
Created by AlmpaBBDO, the DJ’s hit single “Take Control,” album artwork and merchandise all draw from Getty Images’ vast library of content
First Aperture, the first DJ entirely produced from visual powerhouse Getty Images’ comprehensive collection of sound, image and video content, announces the release of its first single, ‘Take Control’ from the DJ’s self-titled LP on Soundcloud.
Described as Van Buuren meets Justice, the single is entirely composed of original audio files available from Getty Images - from guitar riffs to percussion, keyboards, and even sports cheers. The music video for the hit single “Take Control” showcases First Aperture’s unique, slightly ironic visual identity, composed entirely from Getty Images best in class video, illustrations and imagery.
Eliminating months of work thanks Getty Images’ seamless experience and breadth of content, the final product, from the design of the visual language to the final cut, reveals a festival-worthy new sound on the music scene.
Building an entire visual and musical identity, First Aperture’s debut album is composed entirely from Getty Images’ industry leading content, including the accompanying music video for ‘Take Control’, the artist’s website, as well as First Aperture’s complete merchandise offering.
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Editing
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