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ONE COPY SONG

ONE COPY SONG | Adam Tensta | R/GA
Download Download JPG | 1024x728px
basics
Industry: Culture, Recreation & Sport
Media:Cyber
Market:United States
Style: Minimalism
descriptioncnen
Brief Explanation
Adam Tensta is Sweden’s biggest hip-hop artist. A multiple Grammy winner, he sought a new way to promote his latest single. But with services like Spotify, YouTube, and Grooveshark, music is accessible anytime, anywhere — so a lot of the anticipation with the release of a new single has been lost. We decided to release his new single as just one copy. Only one person could listen to the song at a time, before the next listener in line. Since launch, thousands have lined up to hear the One Copy Song, and Tensta gained 50% more followers on his fan page.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Other credit:Creative Technologist: Alex Swidersky
Visual Designer: Morten Halvorsen
Visual Designer: Rasmus Keger
Design Director: Rasmus Wangelin
Link:http://judgeseyesonly.com/one-copy-song
awards
New York Festival International Advertising Awards 2013
Bronze Digital
Community Apps
Cannes Lions International Festival of Creativity 2012
Bronze Cyber
Community Applications
London International Advertising Awards 2012
Silver Digital
Entertainment
The Cresta Awards 2012
Winner Incentives & Promotions
Promotions & Incentives
The Cresta Awards 2012
Winner Interactive
Internet Applications
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