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Love Life

basics
Industry: Alcoholic drinks
Media:TV & Cinema
Style: Minimalism
descriptioncnen
JUPILER ET BBDO AIMENT LA VIE. [JUPILER AND BBDO LOVE LIFE]
As part of a campaign against excessive alcohol consumption initiated by Jupiler, BBDO today launches a spot that will be broadcast in cinemas, on social networks and digital out of home. The project, made in collaboration with the singer Arno and the group Triggerfinger, riffs on the song “J’aime la vie” by Sandra Kim in an original way. The ‘making-of’ of this rock ’n roll project can be enjoyed bellow.
In the commercial, we see young people partying. After a few moments, we watch, anxiously, as one of them sits behind the wheel of a car and drives home. Arno’s words “J’aime la vie” are still clear in our heads … we hold our breath until ... you can discover the rest of the commercial.
Jupiler places a party and a moment shared with friends above the notion of drinking. The fact is you don’t have to drink alcohol to have fun anymore. The most important thing — if you love life — is not to put it in danger.
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Other credit:Contact: Arnaud Hanset, Pieter Sercu, Josse Peremans, Maxime Pudzeis, Lionel Cleenen
Creative team: Louise Cornet, Loup Delpierre
Social & Technology Expert: Matthias Andriessen
Strategy: Jesse De Donkor, Sofie Verstreken
Account team: Lore Desmet, Lieselot De Fraine, Janne Aerts
TV Producer: Renée Vermeire
DOP music video: Maxime Lahousse
Editor music video: Dejvi Vandeveire
Grading TVC: Kene Illeghems
Music: Triggerfinger & Arno
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