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Bike

basics
Industry: Retail & Distribution
Media:Cyber
Market:France
Language:French
Style: Minimalism
descriptioncnen
Description / Synopsis


Summary
Le Mois Magique was a key annual celebration and sales event with promotions and a game of the same name.

Context


The website received a record 500,000 visits in the 15 days of the event, and 60% of those were generated by the video. 2 out of 5 people downloaded the video (43%), and 3.5% of people surfed on the day of the 30 second film. The introduction of humour and intrigue into internet advertising proved to be a successful means of modern communication. And Carrefour’s innovation of advertising through internet films led to receiving a prize in the 2005 Meribel Festival.
credit
Brand:
Agency:
awards
IMC - Integrated Marketing Communications European Awards 2006
Gold
Retailers and Mail Order
Meribel Ad Festival - Central Europe Cristal Awards 2005
Cristal
Promotion
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