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#rightmyname

#rightmyname | Nando's | M&C Saatchi Abel
Download Download JPG | 3000x1684px
basics
Industry: Catering industry
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Every day in South Africa, spellcheck tells people that their unique African names are a mistake, underlining them in red.

How is it that our technology discriminates against people who don’t have traditional English names?

#rightmyname is a multi-platform campaign that rallied the people of South Africa, and inspired them to add their name to a list of African names.

In a few simple steps, spellcheck dictionaries across the country were made more inclusive, ensuring the red line disappeared for good.
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D&AD 2019
Shortlist Digital Marketing
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