NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Sounds of Trauma

Sounds of Trauma | David Lynch Foundation | Herezie
Download Download JPG | 4000x2836px
basics
Industry: Public interest & Non-profit
Media:Cyber
Market:France
Style: Minimalism
descriptioncnen
CampaignDescription

We created a film that shows what a veteran experiences in the course of a normal day.Viewers first watch various war scenes.Super: “These images are from the battlefield. The sounds are not.”Halfway through, the film cuts to everyday scenes from civilian life: an alarm clock going off, a fan swirling, a washing machine spinning, balloons and popcorn popping and fireworks going off.It turns out that the audio from the war scenes was actually recorded using these noises.Super: Daily sounds can bring veterans right back to war.The audience then understands that the David Lynch Foundation needs people to donate to help veterans overcome trauma.
Execution

It was not just about filming, editing and sound mixing, it was also about crafting every small detail to turn this film into a real viral experience. We illustrated war scenes with sounds exclusively recorded from everyday life: an alarm clock going off, a fan swirling, a washing machine spinning, balloons and popcorn popping and fireworks going off. With an extremely precise mix, we managed to mislead 100% of the audience by showing them real war scenes.It delivers the message: “Daily sounds can bring veterans right back to war”. Everyday sounds were selected with the cooperation of real veterans in the aim of being as true as possible.
Synopsis

Over half a million U.S. troops deployed since 2001 suffer from PTSD. Yet less than 20% receive the adequate care due to lack of effective treatments, fear of stigma or insufficient government resources. The David Lynch Foundation, helping veterans to overcome trauma, wanted to raise awareness and funds for their cause.
Strategy

Inside a veteran’s head, war is never over. We never realize how the "normal" noises of life can be traumatic triggers for veterans of war. By putting the audience in a veteran’s shoes, we increased their inclination to donate.
Outcome

More than 1M views in less than 5 days on social media with 0 media investment.Widespread media coverage such as “Fast Company”, “Upworthy”, “AdAge”,Most of all the project was shared by a hundred Veteran and PTSD sufferers’ pages on Facebook.The visits to the David Lynch Foundation website increased by 23% during the campaign.
credit
Brand:
Agency:
Executive Creative Director:
Production Company:
Producer:
Sound Design:
Post Production:
Retouch:
Other credit:COO: Pierre Callegari
CEO: Andrea Stillacci
Managing partners: Edouard De Pouzilhac, Thomas Couteau
Associate director: Arno Pons
Digital creative director: Aurélie de Villeneuve
Creative: Joseph Dubruque
Creative: Axel Didon
Creative: Raphael Stein
Directeur de production: Mike Kirsh
Chef operateur: Adam Crosby
Montage: Yan Dal Santo
Telecinema: Mike Kirsh / Mile Inn
Mix: Pacal Desjardins, Yan Dal Santo / Apollo Studios
awards
D&AD 2018
Graphite Pencil Film Advertising Crafts
Sound Design for Film Advertising
Cannes Lions International Festival of Creativity 2017
Shortlist Cyber
Brand/Product Video
Cannes Lions International Festival of Creativity 2017
Shortlist Health & Wellness
SOUNDS OF TRAUMA
Cannes Lions International Festival of Creativity 2017
Shortlist Health & Wellness
Health Services & Facilities
Latest Updated
Loading...
Sponsor