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Comedy Fest

basics
Market:Lithuania
Style: Minimalism
descriptioncnen
Campaign Description
We wanted to show that at the Vilnius Comedy Fest, you can actually make fun of anything and everything, so we took the most sacred symbol of the town – its coat of arms showing Saint Christopher carrying the baby Jesus – and changed it from serious to hilarious.
Synopsis
Vilnius is one of the very few European capitals that has never had its own comedy festival. Our task was to create a brand identity that would serve as a type of communication, strengthen the festival’s appeal to the general public, increase awareness and earn as much media attention as possible.
Strategy
Our main insight was that in our age of political correctness, there are fewer and fewer subjects that you can publicly joke about without facing consequences. So, we thought that Vilnius Comedy Fest should become the only place where you can joke about anything and everyone without hesitation. We wanted the brand identity to deliver this message quite literally.
Execution
We deconstructed the coat of arms of Vilnius and made alternative versions of it. Playing with its graphic elements and characters and adding new elements using the same visual style reflected the philosophy of our brand: that Vilnius Comedy Fest is the place where you can still joke about even the most serious of things. All the festival material would convey this exact message – from the logo to the stickers and even to branded toilet paper.
Outcome
The Vilnius Comedy Fest brand identity became big on social media, and many people shared its logos. It was used in a number of materials, and there was a high demand for merchandise. Requests were even made by the public to receive logo designs for whatever possible uses they might have.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Other credit:Graphic Designer: Lukas Misevicius
awards
Cannes Lions International Festival of Creativity 2016
Shortlist Design
Creation of a new Brand Identity: Consumer / Corporate
Cannes Lions International Festival of Creativity 2016
Shortlist Design
Logo Design: Local Companies & Brands
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