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SEE THROUGH LOO

basics
Industry: House, Garden & Pets
Media:Ambient & Interactive
Published:Nov., 2012
Market:United Kingdom
Style: Minimalism
descriptioncnen
Description of Ambient execution
Over 1 billion people worldwide have no access to a toilet and are forced to go in the open, leading to disease and even death. Domestos is working with UNICEF and the Unilever Foundation to raise awareness of the issue.

As part of this initiative we constructed a special public toilet in the middle of Piccadilly Circus in Central London.

Made with one-way mirrors, the public couldn't see in, but the person sitting inside could see out. It meant people could experience what it feels like for those in the Third World who are forced to go in the open.
credit
Brand:
Agency:
Executive Creative Director:
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Other credit:Production Design: Miles Roberts.head Of Broadcast: Trudy Waldron.director = Jp Lewis
awards
New York Festival International Advertising Awards 2014
Third Prize Direct & Collateral
Ambient
Cannes Lions International Festival of Creativity 2013
Bronze Outdoor
Special Build
London International Advertising Awards 2013
Bronze Non-traditional
Interactive Installations
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