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youarethestylist.com

youarethestylist.com | VENTE-PRIVEE | From Paris Agency
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basics
Industry: Internet sites & Services
Media:Cyber
Style: Minimalism
descriptioncnen
Execution
Hosted on a dedicated site, whose URL was chosen to be descriptive and simplify use: youarethestylist.com, the experience was responsively designed for all formats (desktop/mobile/tablet). The film, calibrated and designed with fashion styling thinking, when put into its digital setting, became a completely immersive adventure into the animation of each graphic element. The UX was designed for simplicity, fluidity and efficiency. The UI was crafted with fluidity as well as elegance in mind, to propagate the fashion DNA of the brand, right down to the smallest icon. Interactivity comes in two forms: clicking and dragging on computers, and tapping and swiping on mobile devices. User journey: all redirects are made towards the site's fashion section, or, for non-members, to a dedicated registration form that includes visuals from the clip.
CampaignDescription
The creative idea was to make the DNA and positioning of the brand tangible, via an online experience accessible to the largest audience. Starting from the observation that video clips are the most commonly shared content on the Internet, and that fashion is one of the leading elements in this format, along with an artist well-known to the French public - Broken Back, we created the first interactive video clip, in which fashion products are at the heart of the scenes, and where the internet user becomes the stylist of the clip. It is a shopping clip in which the consumer becomes a central player and where their choices allow them to influence the course of the story. The consumer can have a lot of fun, listening to the music of the artist, as well as discovering new looks and buying them directly on vente-privee, in a brand new way.
credit
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Digital Craft
Form > Video / Moving Image
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