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Gloria Steinem & Dorothy Pitman

Gloria Steinem & Dorothy Pitman | Twitter | Twitter
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basics
Industry: Internet sites & Services
Media:Outdoor
Market:United States
Style: Minimalism
credit
Brand:
Agency:
Creative Director:
Art Director:
Design:
Producer:
Director:
Other credit:Chief Marketing Officer: Leslie Berland
Production Manager: Christina Thelin
Vice President of Marketing, Joel Lunenfeld, Twitter
Senior Director of Global Content Marketing, Oliver Snoddy, Twitter
Global Group Creative Director, Jayanta Jenkins, Twitter
Managing Director of Global Brand & Creative Studio, Mat Lundberg, Twitter
Director of Brand Marketing, Lee Anne Weldon, Twitter
Senior Brand Manager, Christina Thelin, Twitter
Design Lead, Derrit DeRouen, Twitter
Chief Executive Officer, Jack Dorsey, Twitter
descriptioncnen
EntrySummary

In September, Twitter launched its first-ever OOH brand expression, boldly stepping out with a series of disruptive visual hashtags. In major cities from New York to San Francisco, the campaign used iconic images of current events trending on Twitter paired with the hashtag symbol and Twitter logo. Reclaiming the hashtag symbol — which Twitter originated seven years ago to bring people together in conversation — gave depth to the surprising and thought-provoking images.
BriefExplanation
awards
Cannes Lions International Festival of Creativity 2017
Grand Prix Outdoor
Media & Publications
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