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WORLD'S MOST VALUABLE SOCIAL NETWORK

WORLD'S MOST VALUABLE SOCIAL NETWORK | Missing Children Society of Canada | Grey
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basics
Industry: Public interest & Non-profit
Media:Cyber
Market:Canada
Language:English
Style: Minimalism
descriptioncnen
Brief Explanation
The Missing Children Society (MCSC) has very limited financial resources for search and rescue efforts. Traditional media “amber alerts” like road signs and posters were slow to respond and costly. A person joins the World’s Most Valuable Social Network by going to valuablenetwork.ca and donating their social network(s). When a child goes missing, an alert from authorities is automatically sent directly through to that person’s newsfeed reaching everyone in his or her community and creating an instant online search party. Results Currently projected to create an online search party that reaches 70% of all Canadians.
credit
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Agency:
Chief Creative Officer:
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Other credit:Creative Technologist: Toby Pilling, Daryl Brewer
Link:http://64.40.117.97/work/2012/valuablenetwork/inde...
awards
Cannes Lions International Festival of Creativity 2012
Bronze Cyber
Community Applications
London International Advertising Awards 2012
Gold Digital
Use of Social Media
London International Advertising Awards 2012
Silver Digital
Public Service/Social Welfare
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