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The Chase

basics
Industry: Retail & Distribution
Media:TV & Cinema
Style: Minimalism
descriptioncnen
EntrySummary
People are constantly trying to seek out the best version of themselves, and we wanted to portray this in a fun but meaningful way. So, we created a film that encourages women to find the ideal version of themselves, no matter what, by adapting the music from Blondie’s hit grunge rock song “One Way or Another,” which was originally a song about an ex-boyfriend who stalked her. In doing this, we transformed it into an empowering female song about finding the best version of yourself.
BriefExplanation
For Macy’s spring fashion campaign, we told the action-packed story of 6 different women who are startled when they are faced with another version of themselves. Our orchestral score of Blondie’s hit song “One Way or Another” helps drive the story as we follow each of these women chasing their alternate selves. In doing this, we turned Debbie Harry’s lyrics into a powerful feminist statement sung by each woman as they chase the best version of themselves. This Macy’s campaign encourages women to do more than just dress to look their best. It encourages them to dress to feel inspired. To feel empowered. To find their most remarkable self. Macy’s. Find the Remarkable You.
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Film
TV / Cinema > Retail
Clio Awards 2018
Shortlist Film Technique
Direction
Clio Awards 2018
Shortlist Film Technique
Music - Adapted
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