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Date

headlinecnen
Open your world
basics
Industry: Alcoholic drinks
Media:TV & Cinema
Published:May 26, 2011
Market:Netherlands
Language:English
Style: Minimalism
descriptioncnen
Brief Explanation:
'The Date' follows the Heineken Legend as he woos his girl on an epic date. We see the pair enter a restaurant-cum-theater via a secret entrance known only to the Legend, kicking off a series of encounters between the duo and a cast of colorful characters. We see our hero save his girl from a near accident leaving the kitchen, only to impress her with his eel-taming skills as they stumble past an aquarium. They encounter a magician whose tricks are outdone by the Legend's clever riposte with a Heineken bottle, only to find themselves running a gauntlet of envious showgirls, and being pursued by an overzealous Chinese dragon. They land on their feet though, and jump-start a dance in the main hall of the venue where the Legend shows off his unique dance skills all the while clearly impressing his date who is twirled dramatically into a waiting chair. The pair finally seal their romance with a clink of Heineken bottles. The music is a 60’s Bollywood track which creates an atmosphere reminiscent of memorable nights out, and serves as a fitting backdrop for this legendary date.
credit
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Other credit:Music Direction: Agoraphone, New York
Broadcast Director: Erik Verheijen
Business Affairs: Karen Crossley
Project Manager: Sharon Kwiatkowski
awards
Clio Awards 2012
Silver Film
Music-Licenced
Clio Awards 2012
Bronze Film
Direction
Clio Awards 2012
Bronze Film
Television/Cinema
D&AD 2012
In-Book TV & Cinema Advertising
TV Commercial Campaigns
The One Show 2012
Bronze Pencil Consumer Television
Consumer Television / Over 60 second - Single
Cannes Lions International Festival of Creativity 2011
Bronze Film
Product & Service
London International Advertising Awards 2011
Gold Film
Use of Licensed Music
London International Advertising Awards 2011
Silver Film
Direction
London International Advertising Awards 2011
Bronze Film
Beverages - Alcoholic
EPICA (Europe's Premier Creative Awards) 2011
Epica d’Or Film
Film
EPICA (Europe's Premier Creative Awards) 2011
Winner (Gold) Film
Alcoholic drinks
Eurobest - The European Advertising Festival 2011
Silver Integrated
Alcoholic Drinks
Meribel Ad Festival - Central Europe Cristal Awards 2011
Cristal Film
Food / Drink
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